Hopeless

I took this photo today in Tokyo. Hope, what a strange name for a cigarette brand!

Hope what? That you won't become addicted? That it will taste so good that you'll be addicted?

[Or is it the manufacturer who's hoping your children will become addicted?]

Hope you won't get lung cancer? Or a heart attack?

Or maybe the CEO of the tobacco company is an old fan of The Who: "Hope I die before I get old"?

Last year already I wrote about Peace, another strange Japanese cigarette brand...

I'll keep looking.