Viral

MoveOn's latest campaign to remind US citizens of their responsibility if they don't vote on 4 November is the best piece of viral communication that I've seen in a very long time.

It has all the ingredients: unusual, intriguing, funny, intuitive, simple to use. After you've seen it you immediately want to show it to your nearest office colleague and share it with friends.

Kelly sent it to me yesterday, customized with my name [I'm not a US citizen, but so that I could see the effect].

I could not help it: I caught the virus and I spread it immediately, customizing it for several US friends.