Sunday, June 14, 2009

Smoking gun

I had to do a quick back and forth to Paris this week-end.

A rushed job, but it gave me the opportunity to take this photo of a poster that combines two issues that are dear to me: tobacco prevention and shark conservation.

It reads: The probability for a human to be swallowed by a shark is one out of 650 million - For a smoker to die from tobacco it's one of two.

Not sure where the 650 million figure comes from, because of course if you are a sheperd in Bolivia or Nepal (for example) the possibility to encounter a shark is zero. But anyway, broadly speaking, it's a good poster.

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